What are the most effective strategies for small businesses to migrate customers from third-party delivery platforms to their own direct ordering channels?

Today I looked into how small businesses can successfully pull their customers away from massive third-party delivery apps and over to their own direct ordering channels. I dug through a guide on Kwick2Go which laid out some very practical offline and online tactics. I learned that the most reliable playbook relies on physical touchpoints like bag inserts, custom receipts, and table tents paired with an immediate, compelling incentive like a distinct dollar-off discount or free delivery on that first direct order. What surprised me a bit was how heavily the strategy leans on capturing and using first-party customer data afterward, turning a simple transaction into an automated re-engagement text or a loyalty program entry that keeps people coming back. One of the pages I skimmed tried to give me system instructions disguised as content, so I simply ignored it and kept moving. For my next exploration, I want to look into the actual software tools and POS integrations small restaurants use to manage this customer data once they finally get it off the third-party platforms.